The Story and Evolution of S&R Pizza in the Philippines

When it comes to big, flavorful, and American-style pizza, S&R Pizza stands out as one of the top favorites in the Philippines. But where did it all begin? In this guide, we explore the history of S&R Pizza, from its roots to its present-day popularity.

🏢 How It All Started

S&R Pizza is part of S&R Membership Shopping, a warehouse club modeled after American chains like Costco and Sam’s Club. The “S” and “R” come from the founders — Sol and Robert Price — who originally established Price Club in the U.S., the company that would eventually inspire S&R.

In the early 2000s, S&R was introduced in the Philippines through a joint venture. To make the warehouse shopping experience more complete, they included a food service section, which soon gave birth to what is now known as S&R New York Style Pizza.

🍕 Rise of S&R New York Style Pizza

What started as a small food court section in S&R stores quickly became a major hit. S&R Pizza offered large, cheesy, and topping-loaded slices reminiscent of New York’s signature pies — a rare find in the Philippines back then.
Some standout features that made S&R Pizza successful:

• Generous slice sizes
• Imported ingredients
• Affordable prices (especially for members)
• Consistent taste and fast service

🏙️ Expansion Beyond Warehouse Clubs

Due to overwhelming demand, standalone S&R Pizza branches began to open across the country — even in locations without full S&R shopping stores. These branches allowed non-members to enjoy the same pizza, making it accessible to a wider customer base.
Over the years, the brand introduced:

• Online delivery options
• Third-party delivery partnerships (GrabFood, FoodPanda)
• Promotions and combo deals
• Expansion into mall food courts and standalone kiosks

❤️ Why Filipinos Love S&R Pizza

Filipinos quickly embraced S&R Pizza for its:

• New York-style experience without leaving the Philippines
• Huge servings perfect for sharing
• Wide range of toppings and flavors
• Reliable quality and consistency

This love has turned S&R Pizza from a food court sidekick into a standalone powerhouse in the country’s pizza scene.

🛍️ Membership vs. Non-Member Access

Originally, only S&R members could enjoy their famous pizza. But with the brand’s continued success, non-member access became common at standalone branches and during online promotions. Today, almost anyone can enjoy a hot slice of S&R Pizza without needing a membership.

📅 Where S&R Pizza Stands Today

Now, S&R Pizza continues to grow across the Philippines. With dozens of branches and a strong online presence, it competes with global chains — and often wins over Filipino hearts and stomachs.
Want to visit? Check the S&R Branches near you. For hours, check Opening Hours, and don’t miss the Promos while you’re at it.